Abercrombie & Fitch

Abercrombie & Fitch knows they have a problem. They know they’ve created a brand that’s only for attractive, American, slim (and douchey) folks. But that’s not totally fair because they make some pretty bomb clothing. So…how can A&F change the perception?

Copywriter/Art Director: Kendra Gaines

© Kendra Gaines. 2016. All Rights Reserved. Holla at me (plz).