Close Enough Wager

New York Lottery created a video detailing the new Close Enough wager on their Win4 and Numbers tickets. It basically means that as long as you’re close enough to the number, you can still win. They wanted to extend it, so this is how we did it.

We created some rich media banners as well as social posts dedicated to how many of us are close enough on a daily basis. These are just a few of many!

Copywriter: Tali Gumbiner & Brian Smith
Art Director: Tim Min & Kendra Gaines

© Kendra Gaines. 2016. All Rights Reserved. Holla at me (plz).