Close Enough New York Lottery

The homies Tali and Tim came up with these cute little characters to explain the Lottery’s new wager system (which apparently doesn’t exist anymore…tuh…clients). In the event you picked only one number off, you could still win.

We were tasked with finding a way to take the idea and make some cute little pre-roll videos. We came up with these and also had a ton of rich media banners and social posts that worked with it.

Feeling the kid?