Microsoft x Toney Jackson

As part of Microsoft’s on-going ‘Real People Campaign’, they reached out to Hackensack’s own Toney Jackson. Toney’s known as the “rapping teacher” and we thought it’d be cool to highlight that in the broadcast spot.

My Partner and I were fortunate to help out with the social videos that ran on all major social media. Additionally, we created a load of custom units that ran. Oh. Also, some kids online really took to the rapping teacher and kinda made our work a meme. I’m with it.

Feeling the kid?